I run marketing as one growth system.
Digital marketer · 5+ years · MBA · Metro Vancouver
Hello · What I do
I'm Ashfak Abir, a digital marketer with 5+ years and an MBA. I've owned marketing for consumer brands end to end: the strategy, the paid media budget, the people building the creative, and the tracking that shows what worked.
01 Selected work
Three projects, each with the screenshots behind the work. Scroll through, or jump straight to one.
Case study 01Totally Chocolate · Integrated campaign
A six-stage customer journey for the corporate gifting peak: paid search landing pages, SEO, lead tracking, WooCommerce merchandising, creative, email and LinkedIn.
OOYU Skin & INKJI Studio · Growth system
Paid media, CRM routing, automation and reporting rebuilt as one system for a business with two locations, in Calgary and Edmonton.
Case study 02
Case study 03OOYU Skin · Seasonal campaign
An emotion-first AI video story that built connection first and brought in the gift card offer only at the end.
02 Graphic design
Social graphics, ad creatives and concept pieces I designed for clients as a freelancer on Fiverr. Click any piece to see it full size.
03 About
I connect marketing activity directly to growth: campaigns with a clear objective, a website that converts, a CRM that never loses a lead, and reporting the owner can read in one click.
I've worked across medical aesthetics, specialty food and gifting, and agency client work. I'm comfortable in the details, like a GTM trigger or a WooCommerce price tier, and I'm happiest when I own the whole picture and answer for the result.
I'm based in Metro Vancouver and open to marketing manager roles in Vancouver or remote across Canada.
Experience
Managed $50K+/month in Google and Meta Ads and led a team of five designers. Represented the company with an outside agency and led the Holiday 2026 integrated campaign, reporting to the Director of Brand & Marketing.
Owned all marketing for two brands in Calgary and Edmonton, reporting to the owner. Managed a graphic designer, a video editor and two studio managers, and directed website developers. ~40% lower CPL, ~60% more leads, ~30–45% booking growth and $20K in promotional campaign sales.
Led the SEO team across client projects. Grew organic traffic ~25–40% and engagement ~20%, and built automated GA4 and Search Console reporting in Python.
Managed 8–12 client accounts at once across SEO, paid advertising, content, websites and analytics.
Education
04 Recommendations
From LinkedIn, shared with permission.
I had the pleasure of working with Ashfak at Totally Chocolate. He was incredibly easy to work with—kind, responsive, dependable, and always willing to go above and beyond to help. No matter what came his way, he was approachable and quick to jump in, and I always appreciated his positive attitude and willingness to help get things done. He's the kind of person who makes working together easy, and any team would be lucky to have him!
It was a pleasure having Ashfak in my Digital Marketing Strategy course. He was a top-performing student, consistently demonstrating strong analytical skills, creativity, and a deep understanding of digital marketing concepts. I'm confident he will bring exceptional value to any team or organization.
I had the pleasure of working with Ashfak during his MBA program. His leadership and communication skills proved to be a major asset in class discussions as well as to his fellow students. I highly recommend Ashfak to anyone looking to work with or collaborate with a dedicated and experienced professional.
Ashfak is an engaging critical thinker. He has a clear understanding of his leadership and is willing to enhance and develop it. I know he will be a great asset to an organization.
05 Contact
Hiring for a marketing manager, or want to talk through a growth problem? Send a note or reach me directly.
