Case study 03 · OOYU Skin · Seasonal campaign
Mother's Day 2026: connect first, then sell
A seasonal gift card campaign built on emotional storytelling instead of a discount. The story came first; the offer came at the end.
- Brand
- OOYU Skin Medi Spa
- Format
- 34-second vertical story video
- Production
- AI video with PixVerse
- Result
- $10K+ in gift card sales
01 The concept
The quiet moments a mother is always there
The story follows the overlooked moments of a mother's presence, from childhood to independence: being cared for, growing up, and finally realizing she was always there.
02 The approach
I used PixVerse to turn the concept into a visual story, focusing on warmth, pacing and relatability. AI production cut time and cost compared with a traditional shoot while keeping the result emotionally engaging.
03 The strategy
Connection before conversion. The messaging drew on real-life experiences so the brand felt personal and authentic, and the call to action arrived only after the story landed.