Case study 02 · OOYU Skin Medi Spa & INKJI Studio · Growth system
Paid campaigns were generating leads, especially through Instagram messages, but what happened next had no structure. I rebuilt the journey from first ad click to repeat booking as one connected system.
Approximate figures from Meta Ads Manager, Google Ads and GoHighLevel reporting. Bookings grew about 30–45% over the same period.
01 The challenge
Lead sources weren't tracked consistently, follow-up was reactive, and there was no clear path from inquiry to booked client.
With two locations, every lead also had to reach the right team member quickly, or it went cold.
02 The system
I designed a centralized GoHighLevel pipeline. Leads from every source entered one system, were qualified by location, tagged automatically and assigned to the right person.
Intake and qualification by location.
Discovery and treatment planning.
Re-engaging leads who went quiet.
Prospects become clients; lost leads are filtered.
Repeat bookings and retargeting lost leads.
03 What I built
Customer names in the screenshots are blurred for privacy. Click any screenshot to enlarge it.
One CRM pipeline for every source, with location-based qualification, automatic tagging and assignment.
IMPACTClear accountability at every stage, faster responses, and reporting visibility across the whole pipeline.
IMPACT~60% more leads at ~40% lower cost per lead, with better-quality traffic from each platform.
AI-powered GoHighLevel workflows began qualification instantly and routed each prospect by location. ManyChat turned Instagram engagement into leads with auto-replies to comments, welcome messages for new followers and guided conversation flows.
IMPACT40+ hours of manual follow-up saved each month, faster response times and less lead leakage.
Simple dashboards inside GoHighLevel gave instant access to lead, pipeline and appointment performance, replacing manual reporting.
IMPACTFaster weekly and monthly decisions, with reliable numbers in one place.
04 Takeaway
Paid media, automation and reporting work best as one system. Improving how leads were captured, managed and measured turned marketing activity into a more scalable revenue engine.